6 Semrush Alternatives & Competitors to consider in 2024
Digital marketing is essential for online businesses. Whether you are a freelancer or an established digital entrepreneur, getting eyeballs onto your websites and apps can be an uphill battle without the right digital marketing tools. Indeed, a comprehensive digital marketing platform with detailed content marketing and online advertising features can take your business to the next level.
This is where Semrush comes to the rescue. Semrush provides comprehensive digital marketing solutions that can boost visitor engagement and conversion rates. Semrush offers in-depth SEO and content marketing features, and it has tools that can be used to test marketing strategies as well. Semrush also has a social media marketing suite, and
Semrush is undoubtedly a very popular SaaS platform for digital marketers; however, issues related to keyword data and dashboard views can make the platform problematic for many users. Fortunately, we have compiled a list of alternative SaaS platforms that you can consider in case Semrush is not suitable for your business needs.
The best Semrush alternatives are:
(We mention the hidden gems on top of our list, to give them more exposure, over the already popular ones)
Ahrefs
Ahrefs offers SEO and digital marketing tools that you can use to audit your websites and analyze your competitors. Ahrefs can also be used for content research and rank tracking, and it can be used to set SERP alerts and updates. Ahrefs’ SEO dashboard makes performance tracking easy, and it seamlessly integrates into Google data studio. Ahrefs also offers collaboration tools for small and large teams, and it can be used for keyword tracking and analysis as well.
Pros
✔️ Handy collaboration tools that can be used to manage access permissions and share reports
✔️ Advanced rank tracker that can be used to compare SERP performance to competitors
✔️ Versatile keyword explorer that can generate accurate search volumes and SEO metrics
✔️ Streamlined SEO dashboard that can be used to organize projects and Google search console data
Cons
❌ Social media management tools are lacking compared to peers
❌ Customization and branding features need to be improved
Pricing
💰 Free trial plan available
💰 Monthly plan – $99 per month
💰 Standard plan – $199 per month
💰 Advanced plan – $399 per month
💰 Enterprise plan – $999 per month
💰 Customized pricing plans for users who are looking for add-ons
Best known for
Ahrefs is best known for its rank tracker. With Ahrefs, you can easily monitor your SERP rankings over time and compare them to your competitors. Ahrefs monitors desktop and mobile rankings across 170 countries and sends regular ranking updates to your SEO dashboard. Ahref’s interactive graphs can also be used to view visibility, average position & traffic and position distribution. Ahrefs’ website rankings are based on 13 SERP features, and it can be used to visualize competitor ranking progress and search traffic. With Ahrefs, ranking movements are sent directly to your inbox, and you can calculate advanced metrics such as CPC and return rates as well.
Moz
Moz offers SEO software that you can use to increase traffic, rankings, and visibility in search results. Moz can be used for site audits, rank tracking, backlink analysis and keyword research. Moz can be used to monitor competitor pages, and it can be used to manage business reviews. Moz monitors desktop and mobile SERPs, and it can be used to create custom reports as well. Moz can also be used to manage and synchronize business listings.
Pros
✔️ Advanced keyword research tools that use organic CTR metrics to prioritize keywords
✔️ Flexible SERP tools that can be used to calculate mobile rankings
✔️ Unique review management tools that can be used to set up notifications and monitor sentiments
✔️ Robust API features that can be used to link data metrics to your existing workflows
Cons
❌ Monthly limits on research queries and on-demand crawls can be restrictive
❌ Knowledge base and support center needs to be improved
Pricing
💰 Free trial plan available
💰 Moz lite- $14 per month
💰 Moz preferred- $20 per month
💰 Moz elite- $33 per month
💰 Moz standard plan- $99 per month
💰 Moz medium plan- $179 per month
💰 Moz large plan- $299 per month
💰 Moz premium plan- $599 per month
💰 Customized pricing plans for users who are looking for add-ons
Best known for
Moz is best known for its business listing and review management features. Moz manages Google and Facebook listings by synchronizing them in real-time, automatically deleting duplicates and optimizing profiles for streamlined distribution. Moz also lets you manage reviews easily by allowing you to monitor, read and respond to reviews from multiple sites through a single dashboard. Moz can also be used to set up instant alerts when new customer reviews are posted, and it can be used to monitor customer sentiments and feedback over time.
Ubersuggest
Created by Neil Patel, Ubersuggest offers SEO and digital marketing tools with affordable pricing plans. Ubersuggest can be used for keyword discovery, site audits and daily rank tracking. Ubersuggest can also be used to analyze competitor data and backlinks. Ubersuggest can be accessed through a flexible chrome extension, and it comes with an extensive suite of training videos, worksheets and templates.
Pros
✔️ Robust backlink analysis tools that can track backlink data for up to 3 years
✔️ Advanced keyword research tools that can be used to generate content ideas and easily segment results
✔️ Versatile features to track competitors and top keywords
✔️ In-depth training and support, with bi-weekly Q&A calls
Cons
❌ User interface needs to be improved
❌ Lack of social media management tools compared to peers
Pricing
💰 Free trial plan available
💰 Individual plan – $12 per month
💰 Business plan – $20 per month
💰 Enterprise/Agency plan – $40 per month
💰 Customized pricing plans for users who are looking for add-ons
Best known for
Ubersuggest is best known for its backlink analysis tools. With Ubersuggest, you can store and retrieve backlink data for up to 3 years. Ubersuggest also lets you analyze up to 10000 backlink rows for a given URL, and you can track users who are adding or removing links for up to 30 days. Ubersuggest also lets you export up to 5000 backlink rows per report, and it can be used to segment results based on locations, anchor text, domain score and page score.
Spyfu
Spyfu offers SEO and digital marketing tools that can boost the visibility of your websites. Spyfu also has a PPC (pay-per-click) analyzer, and it has tools that you can use to analyze your competitors’ websites. Spyfu can also be used for keyword and domain analysis, and it can be used for custom reporting. Spyfu can also be used for lead generation, and it has flexible API features for advanced users.
Pros
✔️ Advanced competitor analysis tools that can be used to monitor negative match recommendations
✔️ Handy keyword analysis tools that can be used to bulk-upload keyword and backlink groups
✔️ Unique lead generation tools that can retrieve industry-specific contacts through domain analysis
✔️ Flexible white-labeling tools to create customized reports
Cons
❌ Social media management tools need to be improved
❌ Backlink analysis features need to be improved
Pricing
💰 Creator plan- $9 per month
💰 Basic plan- $39 per month
💰 Professional plan- $79 per month
💰 Customized pricing plans for users who are looking for add-ons
Best known for
Spyfu is best known for its competitor research tools. With Spyfu, you can seamlessly monitor PPC competitors for clicks and keyword activity. Spfyu generates keywords that competitors have bought, and it lets you analyze your competitors’ ad split tests and campaign histories. Spyfu tracks every website in your SEO niche for algorithm changes and site optimizations, and it produces data on poorly-performing keywords as well.
Mangools
Mangools offers SEO and backlink analysis tools that can be used for location-based rank-tracking. Mangools’ SiteProfiler offers comprehensive SEO analysis tools, with SEO metrics and insights. Mangools can be accessed through a browser extension, and it can be used to track SERP volatility during Google algorithm updates as well. Mangools also has a unique simulator that can be used to generate SERP snippets as well, and it can effectively track mobile SERPs as well.
Pros
✔️ Advanced competitor analysis tools that can be used to monitor negative match recommendations
✔️ Handy keyword analysis tools that can be used to bulk-upload keyword and backlink groups
✔️ Unique lead generation tools that can retrieve industry-specific contacts through domain analysis
✔️ Flexible white-labeling tools to create customized reports
Cons
❌ Daily limits on keyword lookups can be restrictive
❌ Help/support center needs to be improved
Pricing
💰 Free trial plan available
💰 Basic plan- $49 per month
💰 Premium plan- $69 per month
💰 Agency plan- $129 per month
💰 Customized pricing plans for high-volume users
Best known for
Mangools is best known for its SERP analysis tools. Mangools’ SERP analysis tool uses 45+ SEO metrics to determine SEO authority and ranking performance. Mangools can generate SERP previews from more than 50,000 locations, including cities and DMA regions. Mangools can also calculate the performance of snippets, carousels and other rich snippets that influence organic results engagement. Mangools compiles data points that you can use to outrank your competitors.
Serpstat
Serpstat offers keyword and domain analysis tools that can be used for site audits and competitor research. With Serpstat, you can analyze backlinks as well, and it can be used for search volume crawling as well. Serpstat has custom reporting tools, and it provides access to checklists that can be used to carry out technical audits. Serpstat also has collaboration tools to streamline team workflows, and it has API and data integration features for advanced users.
Pros
✔️ Versatile SERP crawling tools, with in-built automatic scanning and reporting tools
✔️ Handy collaboration tools to control team access and distribute credits within teams
✔️ Robust page audit tools to check loading speeds and diagnose technical issues that are affecting site visibility
✔️ Advance advertising tools that can analyze competitor ad campaigns and track PPCs for specific keywords
Cons
❌ More customization features need to be added for lifetime plans
❌ Social media management tools need to be improved
Pricing
💰 Free trial plan available
💰 Lite plan- $69 per month
💰 Standard plan- $149 per month
💰 Advanced plan- $299 per month
💰 Enterprise plan- $499 per month💰 Customized pricing plans for high-volume users
Best known for
Serpstat is best known for its collaboration tools. With Serpstat, you can control access to your team’s workflows to manage joint projects and control credit usage. Serpstat lets your team with projects simultaneously from different accounts, and it can be used to control access to different SEO tools. Team reports can also be generated seamlessly with Serpstat, with updated checklists and project status’.
Hotjar FAQs
Is Ubersuggest better than Semrush?
Ubersuggest is better than Semrush when it comes to Backlink analysis.
Is Moz or Semrush better?
Semrush is better than Moz when it comes to content marketing and social media management, but Moz is better than Semrush when it comes to SERP tracking and analytics.
Is Spyfu better than Semrush?
Spyfu is better than Semrush when it comes to competitor research tools.
Does Semrush use Google data?
Semrush obtains data from third party data providers, who compile Google’s actual search results pages for the 500 million most popular keywords.
Is Ubersuggest still free?
Ubersuggest is not free, but it has a free 7-day trial plan for new users.
Is Ubersuggest any good?
Ubersuggest is a great software platform for backlink analysis and advanced keyword research.
Which is better, Ahrefs or Moz?
Ahrefs is better than Moz when it comes to rank tracking, but Moz is better than Ahrefs when it comes to managing business listings and reviews.
What is Spyfu used for?
Spyfu offers tools for SEO, digital marketing and keyword analysis
