Continuing our suggestions for customer loyalty programs, here’s another research based suggestions that talks about referral marketing programs

Referral marketing incentivizes existing customers to introduce their family, friends and contacts to an existing product/service, in order to convert them into new customers. When used in a targeted manner, referral marketing can become a highly cost-effective approach when it comes to getting new customers. Unfortunately, many businesses do not have the necessary tools or knowledge to incorporate referral marketing into their business strategies.

This is where ReferralCandy comes into play. ReferralCandy helps businesses incorporate referral and email marketing tools into their e-commerce/SaaS platform. ReferralCandy is one of the leading SaaS providers when it comes to referral marketing tools. However, issues with integrations and difficulties in sieving out fake referrals can make the platform tricky for some users. Fortunately, there are many alternatives that can be considered by businesses looking to add referral marketing tools to their platform.

Here are the top alternatives to ReferralCandy that you should consider for your business.

(We mention the hidden gems πŸ’Ž on top of our list, to give them more exposure, over the already popular ones)


1. Growsurf

Focusing primarily on tech startups and newsletter publishers, Growsurf enables businesses to add referral marketing and email automation features to their platforms. Growsurf also offers rewards management tools and landing pages, along with participant tracking and campaign editor features.


βœ”οΈ Mobile-friendly user interface that works adapts to many different devices and screen sizes

βœ”οΈ Easy to use campaign editor to make the launch referral programs in a smooth and effective way

βœ”οΈ High end analytics to view campaign performance and conversion rates

βœ”οΈ Comprehensive rewards management system with embeddable elements and automation features.

βœ”οΈ Robust tools to make targeted communication easy and accessible.


❌ Features are lacking to run affiliate programs

❌ Embedded elements can slow down online and mobile platforms


 πŸ’° Free plan available

 πŸ’° Starter plan- $89/month upto 5000 participants

 πŸ’° Business plan- $189/month upto 20000 participants

 πŸ’° Elite plan- Starting from $399/month upto 75000 participants

Best known for

GrowSurf is best known for its campaign editor features, which makes it easy for user to launch referral programs, even if they have limited knowledge of coding

⭐ Our Rating – 4.7/5

2. Referralhero

Referralhero is packed with many versatile features that enable businesses to incorporate referral and reward management systems to their platform. Referralhero also offers email automation tools and anti-fraud algorithms, with a sharp focus on making the platform as customisable as possible.


βœ”οΈ Ample customisation options

βœ”οΈ Handy analytics to identify top ambassadors and track granular data

βœ”οΈ Advanced email automation features to allow for segmentation and automated coupon/access code distribution

βœ”οΈ Strong security features, such as anti-fraud algorithms.


❌ Multiple tracking codes cannot be added on the same page

❌ Glitches in the user interface lead to referrals not getting recorded at times


πŸ’° Basic plan – $49 per month up to 2500 members

πŸ’° Pro plan – $99 per month up to 15000 members

πŸ’° Premium plan – $199 per month up to 50000 members

πŸ’° Customised enterprise pricing plans are also available

Best known for

ReferralHero differentiates itself by offering ample customisation and personalisation options. Whether its referral links, or landing pages, or developer tools, with ReferralHero, any feature can be suitably tailored to meet the individual needs of clients and end users.

⭐ Our Rating – 4.4/5

3. Brandchamp

Marketed as an β€œambassador management platform”, offers unique SaaS packages that leverage social media tools to drive customer engagement. Along with brand ambassador management tools, also offers UGC (user generated content) and loyalty/rewards tools.


βœ”οΈ Powerful tools for sales tracking and onboarding

βœ”οΈ Versatile tools that incorporate user generated content (UGC) to boost customer engagement

βœ”οΈ Robust features to automate and design rewards catalogues

βœ”οΈ Strong tools for real-time analytics and personalized reports


❌ Limited integration options compared to peers

❌ Pricing plans are not transparent or easily available on the website


πŸ’° Basic plan (upto 150 ambassadors), pricing details will be provided by customer service staff after phone consultation

πŸ’° Small business plan (upto 1500 ambassadors), pricing details will be provided by customer service staff after phone consultation

πŸ’° Pro plan – $199.99 per month (upto 2000 monthly store orders), pricing details will be provided by customer service staff after phone consultation

Best known for is best known for its UGC (user-generated content) features that enable users to collect product reviews, track content, launch online campaigns and segment user activities through social media platforms.

⭐ Our Rating – 4.3/5

4. Prefinery

With a sharp focus on tech firms, Prefinery provides referral software that is designed to generate leads for start-ups and pre-revenue technology companies. Along with referral programs, Prefinery also has features that assist with soft launches and beta testing.


βœ”οΈ Robust pre-launch waiting list features, that enable users to boost sign-ups with viral referral marketing with customised launch experiences

βœ”οΈ Mobile-friendly user interface with ample integration options

βœ”οΈ Novel beta-testing features that enable users to grow beta-tester lists and deliver unique beta invitation codes

βœ”οΈ Powerful email-automation features which are behaviour-triggered


❌ Lack of features to run affiliate campaigns

❌ Features can be a little complicated for non-technical users who don’t have coding knowledge


πŸ’° Free trial plan available (upto 200 users)

πŸ’° Starter plan – $49 per month (upto 2000 subscribers)

πŸ’° Growth plan- $99 per month (upto 10000 subscribers)

πŸ’° Pro plan – $199 per month (upto 25000 subscribers)

πŸ’° Custom pricing plans also available for Wix users

Best known for

Prefinery is best known for pre-launch waiting list features, which helps generate hype and publicity for product launches with tools such as branded referral links, advanced form builders and unique invitation codes.

⭐ Our Rating – 4.4/5


5. Getambassador

Getambassador offers an omni-channel referral marketing platform that simplifies the process of word-of-mouth marketing. Along with referral and rewards tools, Getambassador also offers tools to assist with automated workflows, campaign testing and affiliate marketing


βœ”οΈ Intuitive user interface that comes with an easy-to-use visual editor

βœ”οΈ Versatile split and A/B testing features to optimize referral programs

βœ”οΈ Comprehensive knowledge base and guides are available to build referral and loyalty programs

βœ”οΈ Advanced automation features and portals to implement customised programs and tiered rewards


❌ Customer support issues are common

❌ Pricing plan details are not transparently disclosed on the website


πŸ’° Starter, Professional and Enterprise plans available, pricing details will be provided by customer service staff after phone consultation

Best known for

Getambassador is best known for its intuitive user interface that is packed with many versatile features such as pre-built designs and templates, automated workflow tools and user-friendly visual editors.

⭐ Our Rating – 4.6/5

6. Referralrock

With a focus on tailoring programs based on brand requirements, Rerferralrock offers referral and affiliate programming tools to facilitate word-of-mouth marketing and higher engagement. Along with referral tools, Referralrock also offers features for email campaigns, loyalty/rewards programs and multi-step automation tools.


βœ”οΈ Referral experts and teams help with on-boarding and tailor programs based on the customer’s specific needs

βœ”οΈ Easy to embed widgets available for mobile users

βœ”οΈ Smart automation features for email campaigns, promotions and notifications

βœ”οΈ Advanced analytics available, including URL control to track, compare, and optimize for different marketing channels


❌ Number of domains per account are restricted

❌ In-built integrations are limited compared to peers


πŸ’° Starter plan- $200/month (upto 500 members and 1 program)

πŸ’° Growth plan- $400/month (upto 5000 members and 3 programs)

πŸ’° Established  business plan- $800/month (upto 10000 members and 5 programs)

Best known for

ReferralRock is best known for its customer support team and referral experts, who assist with designing on-brand, tailored programs with personalized onboarding that achieves results that match the specific needs of clients.

⭐ Our Rating – 4.4/5

7. Saasquatch

Saasquatch offers an all-in-one platform to create loyalty, referral and rewards programs that are geared towards large enterprises. Along with referral programs, Saasquatch also offers a drag-and-drop editor with custom designs and setup support/coaching.


βœ”οΈ Robust rewards engine that is loaded with proven pre-defined rewards programs, along with the option create customised programs

βœ”οΈ Dedicated coaching and support is provided

βœ”οΈ Powerful and streamlined dashboard to manage affiliate and partner program without a steep learning curve

βœ”οΈ Mobile-friendly tools to build app-centric user experiences.


❌ More suitable for large organisations as opposed to small teams

❌ Additional fees are charged for certain customisations


πŸ’° Pro plan- $1250 per month (upto 200k members)

πŸ’° Enterprise plan- Upto 1 million members, pricing details will be provided by customer service staff after phone consultation

πŸ’° Managed plan- For more than 1 million members, pricing details will be provided by customer service staff after phone consultation

Best known for

Saasquatch specialises in enterprise and large scale plans, which are meant for businesses that need have large customer bases and need scalable referral and rewards systems

⭐ Our Rating – 4.3/5


8. Earlyparrot

Earlyparrot offers customisable referral program features for e-commerce platforms. Along with referral and rewards features, Earlyparrot also offers email and drip marketing campaign features, along with referral marketing support and coaching.


βœ”οΈ Integrates easily into existing workflows, which reduces loads on the existing platform

βœ”οΈ No Earlyparrot branding is added to referral pages or emails

βœ”οΈ Robust email marketing and drip campaign features that boost brand awareness.

βœ”οΈ Streamlined visual editor with branded share links


❌ Knowledge of coding or Google Tag Manager is a must for certain features

❌ User-interface is not mobile-friendly


πŸ’° Free starter plan available, upto 250 subscribers

πŸ’° All features plan- $117 per month, upto 25000 subscribers

πŸ’° Unlimited plan- $148 per month, unlimited subscribers

Best known for

Earlyparrot is best known for its email marketing and drip campaign features, which enable users to send customized invite emails, reward notifications and referral reminders through automated tools.

⭐ Our Rating – 4.2/5

9. Referralmagic

With a sharp focus on developers, Referralmagic provides referral program building tools that generate effective, data-driven results. Along with referral tools, Referralmagic also offers reward management and customizable widget features to track referrals from different channels.


βœ”οΈ Tailored in-built referral campaigns to execute programs based on specific rewards requirements

βœ”οΈ Robust analytics tools to provide real-time sign-up, upgrade and referral data

βœ”οΈ Comprehensive tools for reward and payout management

βœ”οΈ Ample integration options


❌ Monthly plans have limits on referral campaigns

❌ Learning curve is steep due to focus on developer tools


πŸ’° Monthly plan- $245 per month

πŸ’° All features plan- $2205 (annual only)

πŸ’° On-premise plan- $9700

Best known for

Being a developer-centric platform, Referralmagic is best known for its real-time analytics and campaign statistics, which are well-suited for developers looking for in-depth upgrade, sign up and web traffic data.

⭐ Our Rating – 4.2/5


Did you like the list? Have we missed something important? Let us know in the comments