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E-commerce is rapidly becoming a part of our everyday lives. Many of our day-to-day needs are being met through online portals and mobile applications. As the online marketplace is getting crowded with vendors and retailers, customer engagement has now become critical for e-commerce success. Engaging with customers doesn’t just boost sales, it also helps customers choose the right products/services to suit their needs.

Whilst there are many tools that businesses can use for customer engagement (such as referrals, rewards and loyalty programs), many platforms are not well equipped to handle this aspect of digital marketing.

This is where Yotpo comes into play. Yotpo primarily provides the necessary tools to help vendors collect and display customer reviews, but it also has unique features to help users with their loyalty/rewards programs and online/sms marketing campaigns.

With many big-box retail clients, Yotpo is growing rapidly as an e-commerce marketing platform. However, with several user interface issues, Yotpo’s platform can be problematic for many users. That being said, there are many great alternatives to Yotpo in the e-commerce marketing space.

Here are the top alternatives to Yotpo that you should consider for your business.

(We mention the hidden gems 💎 on top of our list, to give them more exposure, over the already popular ones)



💎 HIDDEN GEMS


1. Gameball

Through gamification, Gameball.co creates tailor-made user experiences that enable businesses to grow and retain their customer base. Gameball.co has many great features that can be used for designing multi-level loyalty programs, grouping specific customers for targeted emails and messaging, creating robust referral programs and boosting customer engagement. 


Pros

✔️ Versatile features to add rewards and points to customer profiles

✔️ Gamified features (such as customizable badges and artwork) which boost customer engagement by turning regular activities into challenges and missions

✔️ Intuitive tools and analytics to facilitate the addition of referral programs to vendor platforms

✔️ Robust tools to make targeted communication easy and accessible.


Cons

❌ Lack of features to collect and leverage customer reviews/ratings (compared to its peers)

❌ Custom integrations and API access only available in enterprise plans


Pricing

 💰 Starter plan – $49/month upto 1000 customers

 💰 Growth plan – $119/month upto 5000 customers

 💰 Pro plan – $259/month upto 10000 customers

 💰 Enterprise plan – customized pricing

Special plans available for Shopify users and NGOs as well.


Best known for

Gameball is best known for providing gamified features that can boost customer engagement by transforming regular activities into fun challenges and missions.


2. Lootly

Loaded with easy-to-use features, Lootly.io makes it easy to incorporate loyalty and referral programs into any online business. Lootly.io also offers handy communication tools and analytics to enable customer growth and retention


Pros

✔️ Ample integration options across platforms and devices

✔️ Dynamic tools to add rewards and loyalty features, with complete brand customisation

✔️ Advanced referral features, with CSS editor tools to add custom touches

✔️ High-end analytics to gauge customer engagement and conversions


Cons

❌ SMS and social media marketing tools are very basic compared to peers

❌ Glitches and bugs are common in many mobile integrations 


Pricing

💰 Pro plan – $249 per month

💰 Enterprise plan – $599 per month

💰 Custom Solutions – From $1500 onwards


Best known for

Lootly.io is best known for its Loyalty Program Generator, which can easily incorporate rewards and referral programs into any online platform.


3. Rise

Through the use of artificial intelligence, Rise.ai is a sleek platform for businesses looking to enhance their customer re-engagement numbers. Rise.ai helps businesses integrate features such as gift cards, referral links, loyalty points and marketing campaigns into their e-commerce platform.


Pros

✔️ AI-enabled features to help drive targeted marketing campaigns

✔️ Sleek features to add gift and loyalty cards to any platform

✔️ Features to add employee recognition and rewards programs to your platform

✔️ Streamlined dashboard to track customer accounts and engagement


Cons

❌ Limited features to process customer reviews and feedback

❌ Unlimited integrations only allowed for premium and enterprise plans


Pricing

💰 Starter plan- $19.99 per month (upto 100 monthly store orders)

💰 Small business plan – $59.99 per month (upto 400 monthly store orders)

💰 Pro plan – $199.99 per month (upto 2000 monthly store orders)

💰 Premium plan – $599.99 per month (upto 12000 monthly store orders)


Best known for

Through its use of artificial intelligence, Rise.ai is best known for providing features that can integrate loyalty programs and gift cards into any online business platform.


🥇 TOP PERFORMERS


4. Smile

One of the leading reward program providers in the world, Smile.io offers powerful and versatile tools boost customer engagement through reward points and referrals. Every Smile.io feature can be managed through its user interface and admin dashboard.


Pros

✔️ Sleek user interface to manage points and referrals using ample customisation options

✔️ Easy to use admin dashboard to track customer activities in real time

✔️ Platform supports 5 different languages (with more to be added soon)

✔️ Advanced analytics with options to test and iterate new ideas in real-time


Cons

❌ Certain features, such as API access and unlimited integrations, are only available in enterprise and pro plans

❌ Digital and SMS marketing tools are very basic compared to peers


Pricing

💰 Free plan available

💰 Starter plan – $49 per month

💰 Growth plan – $199 per month

💰 Pro plan – $599 per month

💰 Enterprise plan- Starting from $1000 per month

💰 Custom pricing plans also available for Wix users


Best known for

Smile.io is best known for its user interface, which is easily customisable and loaded with proven customer engagement tools.


5. LoyaltyLion

Equipped with data-driven features, LoyaltyLion provides a technology stack that enables businesses to optimize their loyalty and referral programs as per their needs. Along with loyalty programs, LoyaltyLion also provides features to help with digital marketing, referrals and in-depth analysis of customer activity.


Pros

✔️ Advanced analytics to optimize loyalty programs as per customer activity

✔️ Sleek email and digital marketing tools to reach out to customers

✔️ Ample customization options available for loyalty program pages

✔️ Versatile features available to test marketing strategies


Cons

❌ Multiple users cannot be added to one account

❌ Re-platform is an issue as many historic data points don’t get transferred automatically


Pricing

💰 Classic Plan- $399 per month

💰 Advanced plan – $699 per month

💰 Plus plan- $1500 per month


Best known for

Loyaltylion is best known for its analytics and testing features, which allow users to track customer activity and test marketing strategies with tools such as A/B testing and ROI analytics.


6. Stamped

With cutting-edge AI-powered ecommerce solutions, Stamped.io makes it easy for businesses to engage with their customers. Along with versatile review and rating tools, Stamped.io also offers loyalty/rewards features and handy marketing tools to help increase revenue and customer satisfaction.


Pros

✔️ Sleek tools and widgets to collect reviews and ratings from multiple channels

✔️ Comprehensive features to add loyalty/rewards programs to any platform

✔️ Powerful digital marketing tools that use visual user-generated content to promote brands

✔️ AI-powered solutions to gain insights into customer feedback


Cons

❌ Installation issues are common for Spotify integrations

❌ Two separate subscription plans required for Reviews and Loyalty features


Pricing

Review and Ratings

💰 Basic plan- $19 per month

💰 Premium plan- $39 per month

💰 Business plan- $99 per month

💰 Professional plan- $249 per month

💰 Custom Enterprise plan

Loyalty and Rewards

💰 Premium plan- $39 per month

💰 Business plan- $149 per month

💰 Professional plan- $479 per month

💰 Custom Enterprise plan

Review and Ratings

💰 Business plan- $229 per month

💰 Professional plan- $659 per month

💰 Custom Enterprise plan


Best known for

Stamped.io is best known for its industry leading reviews/ratings tools, which allows businesses to easily collect and analyse customer reviews.


7. Growave

Specialising in digital marketing, Growave.io has a powerful platform that focuses on Shopify brands. Along with marketing tools, Growave.io also has sleek loyalty/reward plans, along with a unique feature to add wish lists to any e-commerce platform.


Pros

✔️ Potent marketing tools that use photo reviews and user-generated content to boost customer engagement

✔️ Intuitive features to add loyalty and rewards programs to online platforms

✔️ Handy social login feature, that enables users to log into their e-commerce account through social media platforms such as Facebook and Instagram

✔️ Wish list features to help boost sales conversions


Cons

❌ Lack of SMS marketing features

❌ Lack of in-built integration options compared to peers.


Pricing

💰 Free plan available

💰 Starter plan – $29.99 per month

💰Growth plan – $69.99 per month

💰 Pro plan – $299.99 per month

💰 Enterprise plan – $399 per month


Best known for

Growave.io is best known for its digital marketing features, which can seamlessly utilize user-generated content to boost customer engagement.


8. Trybeans

A unified online marketing hub, Trybeans.com offers all the necessary tools that businesses need to promote their products online. Along with loyalty and referral programs, Trybeans.com also offers pop-up tools, notification widgets and automation tools for email/social media


Pros

✔️ Fully customisable features to add rewards/loyalty programs into any e-commerce platform

✔️ Widgets and tools available to strategically add pop-ups and notification to boost sales conversion

✔️ Automated features to help boost engagement through emails and social media

✔️ Advanced analytics to measure customer retention and activity


Cons

❌ Lack of customer review and ratings features compared to peers

❌ Phone support is not provided


Pricing

💰 Pro plan 1- $29 per month (upto 100 orders)

💰 Pro plan 2- $49 per month (upto 400 orders)

💰 Pro plan 3- $99 per month (upto 1000 orders)


Best known for

Trybeans.com is best known for its automated social media and email features, which make marketing campaigns and customer tracking simple and effective.


🌟 RISING STARS


9. Ekoma

A truly customer-centric platform, Ekoma.io provides handy tools to grow sales and turn customer bases into communities. Along with rewards and loyalty tools, Ekoma.io also offers customer management tools through its mobile and desktop platform.


Pros

✔️ Handy tools to add custom actions to loyalty and rewards programs

✔️ Streamlined and user-friendly interface that makes it easy to track customers and access reports

✔️ Deep customisation options to highlight branding and logos

✔️ Powerful tools available to segment customers for tailored VIP programs


Cons

❌ Review and ratings features are limited

❌ In-built integrations are limited


Pricing

💰 Free starter plan available

💰 Growing plan – $29 per month

💰 Scaling plan – $99 per month

💰 Sustaining plan- $200 per month


Best known for

Ekoma is best known for its streamlined, mobile-friendly user interface, which removes many hiccups out of the customer management process.


Conclusion

Did you like the list? Have we missed something important? Let us know in the comments