Salesforce has been the top CRM forever. In fact, they popularized the term CRM.

But there are so many businesses who might find Salesforce an overkill and would rather prefer something much simpler or more affordable.

So here’s a list of some high quality and underrated Salesforce alternatives, you can consider for your business.

The Best Salesforce Alternatives:

(We mention the hidden gems on top of our list, to give them more exposure, over the already popular ones)


Largely dealing with sales automation, Nutshell CRM delivers on some fine aspects of lead management as well as project management. Limited with customization and growth scope, Nutshell does come with amazing customizable reporting tools. You will not only be able to assign, manage, and filter your deal effectively, but you will also get insights that help you get better.


– Starter pack: $19 per user per month

– Pro pack: $49 per user per month


– User-friendly consolidated dashboard

– Personalized and precise reporting mechanism

– Import contacts from multiple channels flawlessly

– Decisive filters and tags for leads

– No storage limits

What is it best known for

If you had to pick one thing, Nutshell would be best known for its user friendliness. It has a fast onboarding and high adoption among sales reps because of how easy it is to use.

Our Rating – 4.6/5


What does “made for you” look like? CompanyHub! A CRM tool which can be tailor-made for your specific industry, and knows exactly what you need – that’s CompanyHub. While the customizability stands out from the rest of the entries in the list, sales automation plus reporting powers make it a 10/10.


– Productivity – $21 per user per month.

– Automation – $36 per user per month.

– Accelerate – $64 per user per month.


– Tailor-made specifically for every industry’s specific requirements

– Email and SMS marketing

– Fully automated, saves time

– Single click 360 view dashboard

– Drag and drop functionality, super easy-to-use

What is it best known for

CompanyHub is the most customizable CRM in the industry, they absolutely dominate that area. The platform is built around ease and flexibility. They also have one of the quickest customer support in the space.

Our Rating – 4.4/5


Close is a Salesforce alternative

Close is another amazing CRM tool which allows you to connect with your clients effortlessly. If your work primarily revolves around client calls and mail syncs, you would like Close. Moreover, their active mechanism reminds you of approaching dates for the required action, thus, making sure you never miss anything.      


– Starter pack: $29 per user and is billed per month

– Basic: $69 per user and is billed per month

– Professional: $99 per user and is billed per month

– Business: $149 per user and is billed per month


– Lead management

– VoIP calling

– Automated reminders and notifications

– Simplified dashboard

– Call and email integration for better communication

What is it best known for

As the name suggests, Close’s main objective is to help you close more deals through Inbound, Outbound and/or Remote sales. All of their features are aggregated in that direction.

Our Rating – 4.6/5


Streak is a Salesforce alternative

Streak is perhaps the best CRM tool out there for Gmail users. It lets you manage most of your business workflows right from Gmail and the UX is amazing.


– For personal usage, you get it for free.

– For solopreneurs: $19 per user billed monthly

– For professionals: $59 per user billed monthly

– For enterprises: $159 per user billed monthly


– Smooth Gmail integration

– Vibrant and fun interface

– Boosts your marketing campaigns

– Workflow management

– Easy team management

What is it best known for

Streak is best known for its design which makes it a treat to use the application.

Our Rating – 4.6/5


Pipedrive is a Salesforce alternative

Pipedrive is serving 90,000 companies across 140 countries of the world. The primary focus of Pipedrive remains project management. Similar to Zoho, Pipedrive also provides four packages.


It is available in four packages, which can be billed monthly as well.

– Essential package costs $11.90.

– Advanced package costs $24.90.

– Professional package costs $49.90.

– Advanced package costs $74.90.

– Enterprise package costs $99.0 and is billed annually. 


– Simplified workflow and clear visuals of your sales process

– Powerful duplicate detection during imports

– Minimalistic design, very straight-forward

– Leadbooster, to generate more efficient leads; comes with a complimentary chatbot.

– Quick to set up, easy to understand

What is it best known for

Pipedrive popularized the concept of deal pipelines. But the CRM has grown to become much more than that. As of 2020, Pipedrive has put all its focus on helping you focus on things that matter. Enhance your productivity, organize your data, track everything easily and help you sell more. It is a real “sales management software”.

Our Rating – 4.7/5

Zoho CRM

One of the oldest names in the CRM space, Zoho is extremely intuitive and knows just what the user needs. This software development company has been proactively investing towards development of AI, which makes it a promising contender for the future of CRMs as well. Just like HubSpot and most entries on the list, Zoho provides a free edition, but the features of the free edition are very limited.


– Free Plan available for starters

– $14/user/month for standard package

– $23/user/month for professional package

– $40/user/month for enterprise package


– Robust marketing campaign management with Zoho Campaign

– Effortless social media integration

– Complete sales automation

– Zoho’s AI, Zia, can provide intuitive data for better lead nurturing

– Easy to customize and use

What is it best known for

Zoho is an efficient Salesforce alternative, popular for its affordability. Zoho CRM is what a small business needs to drive towards growth. An ideal fit for every kind of business.

Our Rating – 4.5/5


HubSpot is a Salesforce alternative

Did you know there are 78,700 global brands which make use of HubSpot? Perhaps, the closest Salesforce competitor, HubSpot delivers on all the parameters that Salesforce delivers on. Brownie points: Its free version is better, and you get to customize A LOT.


HubSpot divides its offerings into- Marketing Hub, Sales Hub, and Service Hub. You could also purchase the plans in bundle.

– The starter pack for any plan is $50 per month;

– The enterprise suite, comprising all the offerings, starts from $3,200 per month.


– Marketing automation with high focus on lead generation and inbound marketing

– Sales automation

– Reporting tools

– Highly customizable

– Easy User Interface

What is it best known for

HubSpot might be the world’s most complete platform. It draws maximum attention because of its free plan (for 1 user) which has all the features you need in a CRM. But if/when you need to add more team members, you need to upgrade to the paid plans and HubSpot can feel a little expensive there, making it an ideal fit for SMBs.

Our Rating – 4.6/5


Freshsales is a Salesforce alternative

FreshSales would score high points with your Sales reps because it is so easy to understand and use. The free version is sufficient enough for small businesses to run their operations with limited marketing automation. However, to get more, you’ll have to go with a paid subscription.


– Free plan available with limited features

– For the growing team: $18 per user, when billed monthly.

– For the professional large team: $47 per user, when billed monthly.

– For enterprises: $69 per user, when billed annually.


– Track everything from emails to events

– Smooth integrations with social media

– All-in-one tool

– 24X7 Customer Support

– Robust and easy-to-comprehend analytics

What is it best known for

FreshSales is Zoho CRM with modern design. They have one of the fastest customer support in the industry.

Our Rating – 4.6/5


Capsule is a Salesforce alternative

Capsule packs in the most at the lowest price. A jack of all trades, moreover, a master of some! While it primarily focuses on lead management, giving you the bandwidth to store and manage a large number at the most affordable rates, the intuitive AI can produce useful reports as well.


– Free: This package provides some basic features of CRM and helps small businesses grow.

– Professional: It costs $18 per user per month

– Team: It costs $36 per user per month. 

– Enterprise: It costs $54 per user per month.


– Over 50,0000 contacts storage in the basic plan

– 30 days free trial

– Marketing automation

– Sales automation

– All-in-one suite

What is it best known for

Capsule is best known for its simplicity. It is ideal for non-techies who dislike feature overwhelm and yet need a CRM which manages to do most things.

Our Rating – 4.6/5


Back in 2017, they used to call themselves the G Suite CRM. Although the name has evolved, the company is truly a must-have product for those who rely on G Suite extensively for work. The CRM helps you amplify your project management and deal allocation while also keeping the process simple.


– Basic package starts from $29 per user per month

– Professional package starts from $69 per user per month

– Business package starts from $129 per user per month. 


– Efficient project management system

– Smooth integration with G Suite

– Intuitive AI

– Straight forwards interface

– Decent customizability

What is it best known for

Copper might have the highest adoption among sales reps since the CRM is based on G Suite and because of that has a minimal learning curve.

Our Rating – 4.5/5

The best Salesforce alternative

Do you know of any other high quality yet underrated alternatives to Salesforce that you would like us to add to this list? Suggest them in comments.