Salesforce has been the top CRM forever. In fact, they popularized the term CRM.

But there are so many businesses who might find Salesforce an overkill and would rather prefer something much simpler or more affordable.

So here’s a list of some high quality and underrated Salesforce alternatives, you can consider for your business.

(We mention the hidden gems πŸ’Ž on top of our list, to give them more exposure, over the already popular ones)


1. Nutshell

Largely dealing with sales automation, Nutshell CRM delivers on some fine aspects of lead management as well as project management. Limited with customization and growth scope, Nutshell does come with amazing customizable reporting tools. You will not only be able to assign, manage, and filter your deal effectively, but you will also get insights that help you get better.


πŸ’° Starter pack: $22 per user per month

πŸ’° Pro pack: $39 per user per month


πŸ‘‰ User-friendly consolidated dashboard

πŸ‘‰ Personalized and precise reporting mechanism

πŸ‘‰ Import contacts from multiple channels flawlessly

πŸ‘‰ Decisive filters and tags for leads

πŸ‘‰ No storage limits

What is it best known for

If you had to pick one thing, Nutshell would be best known for its user friendliness. It has a fast onboarding and high adoption among sales reps because of how easy it is to use.

2. CompanyHub

What does β€œmade for you” look like? CompanyHub! A CRM tool which can be tailor-made for your specific industry, and knows exactly what you need – that’s CompanyHub. While the customizability stands out from the rest of the entries in the list, sales automation plus reporting powers make it a 10/10.


πŸ’° Productivity – $21 per user per month.

πŸ’° Automation – $36 per user per month.

πŸ’° Accelerate – $64 per user per month.


πŸ‘‰ Tailor-made specifically for every industry’s specific requirements

πŸ‘‰ Email and SMS marketing

πŸ‘‰ Fully automated, saves time

πŸ‘‰ Single click 360 view dashboard

πŸ‘‰ Drag and drop functionality, super easy-to-use

What is it best known for

CompanyHub is the most customizable CRM in the industry, they absolutely dominate that area. The platform is built around ease and flexibility. They also have one of the quickest customer support in the space.

3. Close

Close is another amazing CRM tool which allows you to connect with your clients effortlessly. If your work primarily revolves around client calls and mail syncs, you would like Close. Moreover, their active mechanism reminds you of approaching dates for the required action, thus, making sure you never miss anything.      


πŸ’° Starter pack: $25 per user and is billed per month

πŸ’° Basic: $65 per user and is billed per month

πŸ’° Professional: $95 per user and is billed per month


πŸ‘‰ Lead management

πŸ‘‰ VoIP calling

πŸ‘‰ Automated reminders and notifications

πŸ‘‰ Simplified dashboard

πŸ‘‰ Call and email integration for better communication

What is it best known for

As the name suggests, Close’s main objective is to help you close more deals through Inbound, Outbound and/or Remote sales. All of their features are aggregated in that direction.

4. Streak

Streak is perhaps the best CRM tool out there for Gmail users. It lets you manage most of your business workflows right from Gmail and the UX is amazing.


πŸ’° For personal usage, you get it for free.

πŸ’° For solopreneurs: $19 per user billed monthly

πŸ’° For professionals: $59 per user billed monthly

πŸ’° For enterprises: $129 per user billed monthly


πŸ‘‰ Smooth Gmail integration

πŸ‘‰ Vibrant and fun interface

πŸ‘‰ Boosts your marketing campaigns

πŸ‘‰ Workflow management

πŸ‘‰ Easy team management

What is it best known for

Streak is best known for its design which makes it a treat to use the application.


5. Pipedrive

Pipedrive is serving 90,000 companies across 140 countries of the world. The primary focus of Pipedrive remains project management. Similar to Zoho, Pipedrive also provides four packages.


It is available in four packages, which can be billed monthly as well.

πŸ’° Essential package costs $15.

πŸ’° Advanced package costs $29.

πŸ’° Professional package costs $59.

πŸ’° Enterprise package costs $99.0 and is billed annually. 


πŸ‘‰ Simplified workflow and clear visuals of your sales process

πŸ‘‰ Powerful duplicate detection during imports

πŸ‘‰ Minimalistic design, very straight-forward

πŸ‘‰ Leadbooster, to generate more efficient leads; comes with a complimentary chatbot.

πŸ‘‰ Quick to set-up, easy to understand

What is it best known for

Pipedrive popularized the concept of deal pipelines. But the CRM has grown to become much more than that. As of 2020, Pipedrive has put all its focus on helping you focus on things that matter. Enhance your productivity, organize your data, track everything easily and help you sell more. It is a real “sales management software”.

6. Zoho CRM

One of the oldest names in the CRM space, Zoho is extremely intuitive and knows just what the user needs. This software development company has been proactively investing towards development of AI, which makes it a promising contender for the future of CRMs as well. Just like HubSpot and most entries on the list, Zoho provides a free edition, but the features of the free edition are very limited.


πŸ’° $18/user/month for standard package

πŸ’° $30/user/month for professional package

πŸ’° $45/user/month for enterprise package

πŸ’° $100/user/month for ultimate edition cost


πŸ‘‰ Robust marketing campaign management with Zoho Campaign

πŸ‘‰ Effortless social media integration

πŸ‘‰ Complete sales automation

πŸ‘‰ Zoho’s AI, Zia, can provide intuitive data for better lead nurturing

πŸ‘‰ Easy to customize and use

What is it best known for

Zoho is an efficient Salesforce alternative, popular for its affordability. Zoho CRM is what a small business needs to drive towards growth. An ideal fit for every kind of business.

7. HubSpot

Did you know there are 78,700 global brands which make use of HubSpot? Perhaps, the closest Salesforce competitor, HubSpot delivers on all the parameters that Salesforce delivers on. Brownie points: Its free version is better, and you get to customize A LOT.


HubSpot divides its offerings into- Marketing Hub, Sales Hub, and Service Hub. You could also purchase the plans in bundle.

πŸ’° The starter pack for any plan is $50 per month;

πŸ’° The enterprise suite, comprising all the offerings, can go up to $5,600 per month.


πŸ‘‰ Marketing automation with high focus on lead generation and inbound marketing

πŸ‘‰ Sales automation

πŸ‘‰ Reporting tools

πŸ‘‰ Highly customizable

πŸ‘‰ Easy User Interface

What is it best known for

HubSpot might be the world’s most complete platform. It draws maximum attention because of its free plan (for 1 user) which has all the features you need in a CRM. But if/when you need to add more team members, you need to upgrade to the paid plans and HubSpot can feel a little expensive there, making it an ideal fit for SMBs.

8. FreshSales

FreshSales would score high points with your Sales reps because it is so easy to understand and use. The free version is sufficient enough for small businesses to run their operations with limited marketing automation. However, to get more, you’ll have to go with a paid subscription.


πŸ’° For small team startup: $19 per user, when billed monthly.

πŸ’° For the growing team: $35 per user, when billed monthly.

πŸ’° For the large team: $65 per user, when billed monthly.

πŸ’° For enterprises: $99 per user, when billed annually.


πŸ‘‰ Track everything from emails to events

πŸ‘‰ Smooth integrations with social media

πŸ‘‰ All-in-one tool

πŸ‘‰ 24X7 Customer Support

πŸ‘‰ Robust and easy-to-comprehend analytics

What is it best known for

FreshSales is Zoho CRM with modern design. They have one of the fastest customer support in the industry.


9. Capsule

Capsule packs in the most at the lowest price. A jack of all trades, moreover, a master of some! While it primarily focuses on lead management, giving you the bandwidth to store and manage a large number at the most affordable rates, the intuitive AI can produce useful reports as well.


πŸ’° Free: This package provides some basic features of CRM and helps small businesses grow.

πŸ’° Professional: It costs $18 per user per month

πŸ’° Team: it costs $36 per user per month. 


πŸ‘‰ Over 50,0000 contacts storage in the basic plan

πŸ‘‰ 30 days free trial

πŸ‘‰ Marketing automation

πŸ‘‰ Sales automation

πŸ‘‰ All-in-one suite

What is it best known for

Capsule is best known for its simplicity. It is ideal for non-techies who dislike feature overwhelm and yet need a CRM which manages to do most things.

10. Copper

Back in 2017, they used to call themselves the G Suite CRM. Although the name has evolved, the company is truly a must-have product for those who rely on G Suite extensively for work. The CRM helps you amplify your project management and deal allocation while also keeping the process simple.


πŸ’° Basic package starts from $24 per user per month

πŸ’° Professional package starts from $69 per user per month

πŸ’° Business package starts from $119 per user per month. 


πŸ‘‰ Efficient project management system

πŸ‘‰ Smooth integration with G Suite

πŸ‘‰ Intuitive AI

πŸ‘‰ Straight forwards interface

πŸ‘‰ Decent customizability

What is it best known for

Copper might have the highest adoption among sales reps since the CRM is based on G Suite and because of that has a minimal learning curve.


Do you know of any other high quality yet underrated alternatives to Salesforce that you would like us to add to this list? Suggest them in comments